Online Marketing

Marketing buzz words may sell to you, but your clients want facts, clarity and their dreams to be fulfilled.

... In other words, we don't do buzz words for our clients, we give them honest advice which can actually be acted upon. Online Marketing isn't just about making your company look good, it's about selling your entire brand, better, than any other company in the world. Forget advertising agencies, online marketing is a true pioneering industry, our clients agree, it's good to be with Smith and Wise - the experts.

Search Engine Optimisation

Many people often argue that Search Engine Optimisation (SEO) is a whole different industry to Online Marketing. However, when you look at it, Search Engine Optimisation puts down the groundwork for later marketing. By having a website or online solution that helps itself, like a Smith and Wise site, by being well optimised, accessible and user friendly, you have won half the battle. Making your website work in harmony with search engines as much as possible before investing thousands, or even millions of euro into online marketing will save you money in the long run. Have a chat with us to find out about the technicalities of SEO.

Email Marketing

When you need to contact all your websites users in one go, cost effectively, yet in a format which is full colour, high quality and guaranteed to arrive on time, there really is only one option. Email Marketing. It not only allows you to contact your email list of clients on demand, but is also less restrictive in legislation than other advertising methods. Email Marketing can also be a useful market research tool, as links clicked can be monitored, something you don't get with traditional marketing methods. If you are trying to gain exposure for your company or brand, Smith and Wise can also broker advertising space in email newsletters of popular websites worldwide. So whether you need a solution to keep your clients and customers informed or want to generate new exposure, we can help you email market your company.

Online Advertising

Smith and Wise offers a comprehensive online advertising service, teaming up with online marketing companies, traditional advertising agencies and dedicated online advertising professionals puts our company in the unique position of being able to pool a wide network of professionals to plan online campaigns and also the ability to get ahead of the crowd by always knowing the inside track of what's big in online advertising. Our mediums include top ranking Irish sporting, news and business websites. Special interest websites in individual sports, betting, hobbies, music. Recent additions to our portfolio of available mediums include video and viral advertising. We also have partners who are one of Ireland's leading search engine advertising firms and offer us sppecial management rates for our clients (better than direct). No matter how you want to advertise online, we have you covered.

On-Website Marketing

An often forgotten method of online marketing is getting users active on your website. It is all well and good getting people to your website, but it's a little like spending thousands on advertising, then to be greeted at your shop by a sales agent without a clue! Smith and Wise can help you to develop your "On-Website" experience for your users. It is really important not just to generate leads, but also to convert those leads into sales and enquires. When you lead customers around your websites, which you can do by analysing market trends, conducting user testing and creating pathways through your website, despite what many companies may think, your users enjoy using your website, and get to the information, and more importantly, the enquiry page, seamlessly. Some other On-Website marketing methods we also use are email newsletter subscription, social networking syndication, competitions (database driven) and blogging implementation.